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world-class
BRAND | STRATEGY | EXECUTION
Is it charm? Or remarkable courage? Maybe some sort of sacrifice for the greater good?
While all of those can definitely help, what makes a Folk Hero is nothing more than a story.
A Folk Hero is a story so good it captures the popular imagination.
A story so elemental that it doesn’t rely on technology, trend or gimmick.
A story that begins to grow and spread on its own – because its meaning touches people.
In short, a Folk Hero is a story so good it has to be told.
In a hyper-competitive marketplace
DEVELOPING A GLOBAL BRAND STRATEGY
INTIMISSIMI, GLOBAL
FINDING AN AUTHENTIC STORY FOR A GLOBAL FAST FASHION BRAND
TEZENIS, GLOBAL
CLAIMING A COMPETITIVE MARKET POSITION
WALMART MEDIA GROUP
CONNECTING AN ULTRA-LUXURY BRAND WITH THE NEXT GENERATION OF GLOBAL WEALTH
LORO PIANA, GLOBAL
TELLING A BRAND STORY IN A VERY DIFFERENT REGION
SALESFORCE, AUSTRALIA
BUILDING A COMPLETE GO-TO-MARKET STRATEGY
NUROSENE